Scharffen Berger chocolate stands out as a rare success story in American confectionery. Unlike most U.S. brands that historically relied on mass production, Scharffen Berger emerged in the late 1990s with a focus on quality and complexity—qualities so striking that Julia Child herself declared it the best American chocolate she’d ever tasted.
A Latecomer That Changed the Game
The brand debuted at the Food & Wine Classic in Aspen, where its rich, decadent flavor immediately caught the attention of discerning palates. While European chocolates dominated the high-end market at the time, Scharffen Berger proved that exceptional chocolate could be made domestically. What sets it apart is that it was the first U.S. brand to openly display cacao percentages on its packaging, a standard that has since become ubiquitous. This transparency signaled a commitment to quality and allowed consumers to understand the chocolate’s intensity.
From Specialty Shops to National Distribution
The initial product line was simple: semisweet and bittersweet bars, setting a high bar for American chocolate production. Over time, Scharffen Berger expanded into baking chocolate with varying cacao percentages, snack bars with mix-ins (toasted coconut and coffee, cherries, almonds, and sea salt), and filled chocolates (salted pistachio praline, dulce de leche, almond toffee). The brand also ventured into chocolate-covered treats like graham crackers, pretzels, pecans, and pistachios.
Why It Matters
The rise of Scharffen Berger reflects a broader trend toward artisanal food production. Before the 1990s, American chocolate largely focused on sweetness and affordability, often sacrificing depth of flavor. Scharffen Berger changed that, demonstrating that consumers would pay a premium for quality and complexity. This shift paved the way for a new generation of American chocolate makers prioritizing cacao origin, fermentation, and roasting techniques.
A Chocolate for Every Occasion
Whether you prefer savoring a plain bar, allowing its flavors to melt on your palate, or incorporating it into a flourless chocolate cake or souffle, Scharffen Berger delivers a premium experience. The chocolate-covered graham crackers, in particular, are a standout, featuring a thick slab of milk chocolate paired with a thin, crispy cracker.
Ultimately, Scharffen Berger proves that exceptional chocolate can be made in the United States, challenging the notion that only European brands can deliver true indulgence.
