A viral TikTok trend mocks the makeup choices of Republican women, claiming they apply foundation poorly, clump mascara, and favor overly matte looks. The trend, started by comedian Suzanne Lambert, has spawned hundreds of videos under the hashtag #republicanmakeup, often targeting figures like Karoline Leavitt, Kristi Noem, and Marjorie Taylor Greene. But is this a genuine aesthetic choice, or simply an opportunity for online mockery?
The Perception of a Distinct “Conservative” Look
Some makeup artists agree that a particular style does exist. Kriss Blevens, who has worked with politicians across the spectrum, describes the look as “slightly matte” with a “bronzed quality,” designed to make features stand out. However, Blevens attributes perceived flaws to user error—poor blending or mismatched colors—rather than a deliberate style. Michelle Phillips, another makeup artist who has worked at both the Republican and Democratic National Conventions, suggests the look is tied to branding: conservative TV networks favor bolder makeup styles. Leah Greene, who has worked on Fox News hosts and Democratic candidates, notes that liberals sometimes explicitly request not to be styled in a way that resembles Fox News aesthetics.
Beyond Politics: Universal Makeup Mistakes
Despite the partisan framing, many makeup artists argue that poor blending and caked foundation aren’t exclusive to conservatives. Natalie Hayes points out that politicians, regardless of party, can have bad makeup days, citing examples from both sides of the aisle. Angella Theriault dismisses the idea of a “Republican makeup look” altogether, arguing that good artistry should cater to individual features, not political affiliation.
The Homogeneity Factor
Theriault suggests that the trend’s focus on white women reflects the demographic makeup of the Republican Party, where racial diversity is lacking. She notes that most visible figures within the party are white, leading to a perceived uniformity in appearance. The trend’s implicit critique is not just about makeup skills, but about the party’s limited representation.
The “conservative girl” makeup trend is less about a deliberate aesthetic and more about the intersection of politics, branding, and the often-harsh realities of online scrutiny. Whether it’s poor blending, mismatched foundation, or a lack of diversity, the joke ultimately points to broader cultural patterns rather than individual mistakes.
