I’ve been chasing the perfect stick for months.
Ina Garten swears by Beurre de Baratte. Martha Stewart sticks to Plugrà. I’ve tried Nigella Lawson’s toast trick. I’ve tested every new launch hitting shelves. The only conclusion I can draw with certainty? I love butter. But which one? That’s still up for debate.
Then I found it.
Wegmans’ house brand French butter, Butter Boy.
I grabbed a container off the shelf without hesitation. It sat there, looking far more interesting than the usual foil-wrapped blocks in the dairy case. I needed to know if it lived up to the hype.
Why This Butter Is Different (It’s Hand-Churned in Normandy)
Wegmans is known for a few things. Their chocolate chip cookies? Legendary. The freshly sliced prosciutto? Top-tier. But their cheese selection is where things get serious.
That’s where I found Butter Boy.
This isn’t just factory-produced dairy. It is hand-churned in small batches in Normandy, using grass-fed cow’s milk. The process is traditional, almost artisanal.
Here is how it moves from France to your table:
- Curds form during churning.
- The butter is placed into wooden molds.
- Those molds are shipped to cheese caves in Rochester, New York.
- There, the butter is hand-cut and packaged.
- Finally, it heads to Wegmans stores.
The result is visible immediately. The color is a rich, dark yellow. You know butter is good by its hue. This looked delicious before I even opened the tub.
The Verdict: Best Butter for Morning Toast
I didn’t overthink it. I toasted a slice of sourdough, let it cool just enough to handle, and slathered it on.
Even as the bread cooled, the butter spread like silk. No resistance. Just smooth, creamy coverage.
The first taste hit me with sea salt. It was simple, salty, and incredibly rich. I imagined using it on fresh pastries. I’m already planning a steak dinner to top with a pat of this stuff.
How to Find (and Save) on Wegmans Butter Boy
Here is the confusing part: You won’t find Butter Boy in the dairy aisle.
Don’t bother looking near the sticks of standard butter. It lives in the cheese section.
It sits in the cheese case because it is treated with the same respect as the artisanal wheels surrounding it. The box says to enjoy it at room temperature. Make it part of your butter board setup, or keep it simple with that morning toast.
Pricing and Hidden Deals
The price tag on the block is $24.49 per pound.
The pre-portioned wedges are around $6 each.
I paid $5.14 for my container. It was worth it.
But here is the secret that most shoppers miss.
During a tour of the Astor Place Wegmans in NYC last week, The Kitchn team learned a hack. You can buy single servings of Butter Boy in the bakery for about $1.
Mara Weinraub, our Director of Groceries and Shopping, now considers this her daily move. A “butter baby boy” on an in-office bagel is a power move.
Where to Buy This French Butter
If you have a Wegmans nearby, check the cheese counter. Look for the tub. Look for the dark yellow color.
If you don’t have Wegmans, you’re out of luck for this specific hand-churned Normandy batch.
So, what’s your favorite grocery store butter? Is it Plugrà? Is it something obscure from a local farmers market?
Tell us in the comments.
And if you haven’t tried a butter board yet, maybe you should start looking.
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