TikTok has become the ultimate resource for teens interested in makeup, offering endless tutorials, product reviews, and creative hacks. This means many young users are already familiar with their favorite brands and are eager to purchase products to recreate viral looks. As a result, parents may find themselves navigating the world of makeup for the first time, alongside their teens, thanks to the app’s influence.
To help simplify this process, we’ve compiled a list of the best TikTok-approved makeup brands for teens in 2025. These brands strike a balance between being affordable, age-appropriate, and widely loved on social media platforms like TikTok. Whether your teen is looking for budget-friendly options, innovative new brands, or classics with a cult following, this guide covers it all.
CoverGirl: The Best Drugstore Brand
CoverGirl has long been a go-to for affordable and accessible makeup. With a wide range of products from foundations to mascaras, it remains a staple in many teen makeup collections.
e.l.f. Cosmetics: Best Affordable Option
Known for its drugstore-friendly pricing and extensive range of products, e.l.f. Cosmetics is a favorite among budget-conscious teens. From glitter to contour palettes, this brand offers something for everyone.
Gen See: The Best New Brand
As one of the newer entrants to the beauty scene, Gen See has quickly gained popularity on TikTok for its innovative and playful products. It’s a great option for teens looking for fresh and trendy makeup that hasn’t been around for years.
Glossier: The Most Popular Cult-Fave
Glossier has built a loyal following for its minimalist and natural-looking products. Teens who prefer a subtle, “no-makeup” makeup look often turn to Glossier for its cult-favorite items like the Babe moisturizing lipstick.
Milk Makeup: The Most Fun Brand
With bold colors, playful textures, and highly Instagrammable products, Milk Makeup is the go-to brand for teens who want to experiment and have fun with their looks.
Kaja: The Best K-Beauty Brand
Kaja brings Korean beauty trends to Western teens with its innovative formulations and vibrant packaging. From sheet masks to colorful cosmetics, this brand offers a unique twist on everyday beauty products.
Anastasia Beverly Hills: Best Brow Products
Anastasia Beverly Hills may be known for its iconic brow products, but it’s also a favorite among teens for its precision tools and long-lasting formulas.
Makeup By Mario: Best Brush Products
Mario Cosmetics has revolutionized the beauty routine for teens with its affordable and high-quality makeup brushes. From synthetic sponges to eyeshadow palettes, Mario’s tools are designed with beginners in mind.
Why These Brands Matter
For parents and teens navigating the world of makeup together, these brands offer a starting point for exploring products that are both affordable and effective. Many of these brands have gained popularity through TikTok, where users share product reviews, application tips, and creative looks. This digital influence has made it easier for teens to discover products they love and for parents to feel confident in their choices.
Ultimately, the goal is to empower teens to express themselves through makeup while ensuring they have access to products that are safe, effective, and age-appropriate. With these TikTok-approved brands, the journey into makeup can be both fun and rewarding
